Lunds & Byerlys
Graphic Design + Photography
Since 2017, I’ve served as the Lead Senior Creative for Lunds & Byerlys, a premium grocery store chain based in Minnesota. I led the 2024–2025 brand refresh, which introduced a bright, airy, and minimal visual direction across all touchpoints. As part of this initiative, I redesigned the weekly email campaigns, Instagram sales stories, and various print and digital ads. This role allows me to wear many hats—including food photographer—producing imagery for in-store signage, billboards, and social media.
Design: Instagram Stories
I designed the templates for the weekly sale items that are posted on instagram weekly. The ask was for a new, bright, airy, modern design.
Design: Monthly Email
The L&B email design focused on their beautiful images and bold typography. I did the initial design of the email template and update it for bi-weekly sends.
Photography
